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Picture of the Day - Winter, 1923

Thursday, December 08, 2011

A fledgling Van Ness Boulevard, looking north from Lansing Way, (north of the ditch) with the first few residences in view. A new development was opened in north of Fresno, called Fig Garden. Developers J.C. Forkner and Wylie Giffen hired landscape architect Horace Cotton to design the plantings for the tract. Cottonís plan featured a main street lined with deodar cedars. In December 1920, Mrs. W.P. Winning lighted the cedar tree in front of her Van Ness Boulevard home in memory of her son. After admiring Mrs. Winningís beautiful tree, members of the Fig Garden Womanís Club and other residents of the boulevard took up the idea of outdoor decorations as a project and decided to light their trees. By 1928, ten families participated. In 1930, Dr. W.W. Leslie saw outdoor decorations used in Altadena, Los Angeles County, as a community project. With some other members of the Fig Garden Menís Club he came to the womanís club and volunteered to help organize displays throughout the neighborhood. In December 1930, the first official Christmas Tree Lane opened with thirty lighted trees stretching one quarter of a mile along the boulevard. Each year, the number of lighted trees grew.
Last Updated Thursday, August 17, 2017 - 10:03 PM.